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Whole-Brain Presenting Seminar Content
The eloquent man is he who is no beautiful speaker, but who is inwardly and desperately drunk with a certain belief" .... Ralph Waldo Emerson NB:
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NB: This page describes the content for the 2-day seminar. If you wish to see the content for the 1-day seminar, click here.

This seminar is designed for people with some experience of speaking in public, who want to do even better. Maybe you have seen other speakers perform seemingly effortlessly, or really connect to their audience, or entertain at the same time as they deliver a serious business message, and what to know how to do it. This 2-day seminar will teach you all this and take your speaking skills to the next level.

Click here for a detailed agenda

Numbers are deliberately restricted to a maximum of ten people, which makes them highly interactive and also gives you the opportunity to make two presentations without having to listen to dozens of others making theirs.

The concept behind the advanced skills seminar is that of Whole-Brain Presenting™ - speaking in a carefully crafted way that engages both sides of your audience's brains, and therefore exponentially increasing your chances of achieving your objectives!

Many presenters have a solid, well-prepared, businesslike message to deliver but fail to connect with the audience because their delivery is dry, predictable and boring. Others are exciting, interesting and motivational but you can’t remember a thing they said ten minutes after they sat down.

"I'm quite experienced as a speaker, but always felt that something was missing and wanted to do more. This workshop was an eye-opener for me, especially the bit on how to use rhetoric ... I feel I've improved by leaps and bounds" ... Jeremy Waterhouse, Citibank

Both types make the mistake of speaking in a way that engages only half of their audience’s brains - either the left side (i.e. in a logical, factual, structured manner) or the right (in a creative, emotional way). The result is a presentation or speech that unsurprisingly often fails to achieve its objectives.

Whole-Brain Presenting™ uses Emotional Teleology™ to engage both sides of the brain by creating a blend of the best aspects of both styles. It’s logical, structured, organised and methodical while also being creative, exciting, emotional and memorable. How? By combining two very different but complementary approaches.

The approach that engages the left-side of the brain is Teleology, a Greek word for the study of things with the end in mind.’ When applied to presenting or public speaking, it means starting with your objective and working backwards, so that every single aspect of the presentation relates to it.

The approach that engages the right-side of the brain is the considered and deliberate use of creativity and emotion. Too many speakers think that because they are giving a business presentation they have to be ‘businesslike’, and interpret this as being logical, factual, data-heavy and dry. Unfortunately this can very easily be boring! People’s minds will accept an argument or agree to a course of action much more easily if these left-sided elements are mixed with right-sided ones such as humour, visual imagery, anecdotes and human interest.

The result is a presentation that is not only perfectly crafted to achieve your objective, but is also delivered in an interesting, engaging and memorable way. In other words, a presentation that appeals to both sides of the brain and massively increases your chances of achieving your objective.

"I've used the approach 2 times now...once in sort of impromptu situation and once in front of a room of 100 people. Both times were fantastic. In fact, I got so many comments from the larger audience that my co-presenters were embarrassed/pissed! It has definitely provided me with an advantage over my colleagues" - LR, Kraft

Workshop Content

Click here for a detailed agenda

How the Brain Works

As well as learning about the left- and right-halves of the brain and the different functions they're responsible for, we'll also cover:

  • the role of emotion in decision-making and how many people decide using emotion and justify that decision using logic.
  • how the brain sometimes 'short circuits' and can produce a knee-jerk emotional reaction to something that is said
  • how you can use this to your advantage
  • great tips to help you overcome emotional opposition to your proposal
  • how to avoid 'analysis paralysis' and why too much information can get in the way of good decision-making

Body Language

Research has proven that the most important visual aide you ever use isn't a flipchart or a PowerPoint slide ... it's YOU! Obviously that includes your appearance, but most of your visual impact comes from your body language. Your gestures, posture, body movement and facial expressions all play a major contribution in getting your message across. Over 50% of the message your audience picks up comes from your body language. In one study, exactly the same 10-minute presentation got positive feedback ratings of 84%, 52% and 28% (!!!!) depending on the hand gestures used. We'll cover:

  • the power of posture - how to stand and move so that you project an aura of confidence and professionalism.
  • the subconscious gestures people use that betray what they're really thinking (a.k.a. 'non-verbal leakage') - how to spot them in others and stop them in yourself
    “These past two days has been absolutely one of the best training sessions I have attended, bar none (and this includes my university classes!). Along with being completely riveting, I absolutely enjoyed the format, humor and enthusiasm you brought with you! And oh, yes the material is also going to be very useful” - Mitul Vyas, McKesson

Presentation Structure

You'll learn how to structure your talk so that it is logical and easy to follow. Imagine being able to draw your audience irresistibly towards a conclusion that culminates in the achievement of your objective.

  • the importance of identifying personal as well as business objectives for each talk
  • how to work backwards from your objective, making sure that everything ties in to it
  • an 8 step process for designing and structuring your speech or presentation
  • 7 main ways to structure any talk or presentation, and which is best for you.
"Can't wait for the next company conference to impress everyone"... Paul White, HP

Making your presentation Relevant to the Audience

Most presenters engage in navel-gazing; they talk about what interests them (how many presentations have you seen that included irrelevant and uninteresting structure charts and company histories?). You'll learn:

  • how to step into their shoes and look at things through the audience's eyes.
  • how to identify and craft a CAB (compelling audience benefit) that will have them hanging on to your every word

Using Your Voice More Effectively

We'll cover how to use your voice and improve your vocal delivery. Most people only use a fraction of their vocal range in terms of pitch, intonation, speed and volume. As you think about that now, how impressive would it be to be able to vary all of these so that your voice is not only more pleasant to listen to, but also more powerful, compelling and persuasive. You'll learn:

  • 7 different types of pause, how and when to use each to improve your delivery tenfold.
  • simple exercises to improve vary your volume, pace and intonation
"I've never liked the sound of my voice on tape, but I now realise that I have the power to change it. Colleagues have said I now sound much more confident and professional when on my feet"... Dianne Bowers, Swiss Life

Opening Powerfully

Research has shown that the first 90 seconds are key to getting your audience's attention. Yet if you think about it now, 99% of speakers waste most of that time with boring, instantly forgettable, mundane rubbish such as greeting the audience, thanking them or even apologizing for being nervous (a cardinal sin in my book - I know people do it to gain sympathy, but it screams LOSER!). You'll learn:

  • 5 powerful ways to open that will grab your audience by the throat right from the start, giving them a compelling reason to pay attention and listen to you for the rest of your talk

Closing

After the opening, the second most important part is the close - you may recall a number of speakers you've heard who simply drifted to a pathetic, limp-wristed halt. What would it be like if you could close with a bang so you're guaranteed to get your audience to take action?

  • 5 powerful ways to close that will help you achieve your objective (which is what it's all about, after all).
  • how to handle Q&A sessions confidently and fearlessly.
"The session on rhetoric was the highlight of the two days. Before this, I would never have had the confidence to use anything like that, but the dfference it makes is amazing"... Karen Milliband, Google

Rhetoric

We'll look at how to use rhetoric to sear your words into your audience's minds. But before you start to panic, this isn't an attempt to make you sound theatrical. We'll simply show you how to use powerful, effective techniques used by great speakers such as Churchill, Martin Luther King, JFK and Barack Obama to make your message more memorable whilst still using everyday language you are comfortable with. This session alone is worth twice the cost of the workshop.

  • the rhetorical techniques that the world's great speakers like Churchill, JFK, Martin Luther King have used for the past two and a half thousand years.
  • how Barack Obama (and many other great speakers like Steve Jobs) use exactly the same techniques today
  • how to apply them to your own presentations in order to bring them alive, using natural, everyday words and phrases that will stick in the audience's minds.
    "Applied what we learned about rhetoric to one of my normal presentations as soon as I got back to work, and the effect can only be described as unbelievable. A 'bog standard presentation' almost became a work of art. My boss commented when I delivered it. Fantastic."... Mark Sure, AstraZeneca

Visual Aides

You'll also learn the GOLDEN RULE about visuals, i.e. you are the star of the show, not your slides - they are there to support you, not the other way around. As you begin to realise this, you'll never approach preparing slides in the same way again.

  • how to make your aides impactful and relevant
  • how to avoid the 'data dump', i.e. how to use only the numbers you need to avoid baffling the audience.
  • the 10 biggest mistakes speakers make when using PowerPoint
  • how to make your slides support you, not the other way around
  • how to avoid ''death by PowerPoint"
    "Personally, I thought the best bit was the advice on PowerPoint. Nick's Golden Rule completely changed the way I approach the use of visuals. I used to start with the slides and build my words around them, but now I realise it should have been the other way around."... Daniel Goldman, BT

Humor & Stories

Knowing when and how to use humor and stories to stimulate the right side of the audience's brains is one of the most effective weapons in a great presenter's arsenal. Amongst many othet things, you'll learn:

  • how to use both to illustrate a serious point
  • how to tell jokes effectively
  • the difference between a story and an anecdote
  • 10 tips on how to add 'oomph' to your stories
  • why it's important to 'give your audience permission to laugh'.
"Loved the bit on using humour. As an engineer I have a logical, detailed mind and am not much of a comedian, but this gave me some great tips I can't wait to try out" ... Martin Branston, BA

Workshop Outline

Click here for a detailed agenda

Each day begins at 09:00 and ends at 17:00, with an hour for lunch (not provided).

On day 1 we'll cover the 'left-brain' stuff. How to identify your objective and what you're trying to achieve, the best presentation structure to use, 'elevator speeches', how to write your script in a logical way so it achieves the objective, how to open and close powerfully and how to prepare powerful, effective visual aides that support you.

(At the close of day 1, there is an optional session on self-confidence. Not all delegates require this, which is why it isn't scheduled during the day but if you want to attend, you'll learn about nervousness, and what causes it. Very often the physical symptoms you associate with fear (dry throat, pale face, trembling hands, loose bowels, knocking knees) are actually the symptoms of an adrenaline rush. The mere fact of understanding this can help you use this adrenaline to your advantage. We'll also look at a number of simple exercises you can do any time you have to speak in public that will be like popping a confidence pill. These are the type of exercises you see people such as Paul McKenna doing with people on TV to cure them of their phobias. You'll be amazed at how effective they are.)

On day 2 it's time for the 'right-brain' content. We'll take your logical, ordered, businesslike presentation and learn how to 'spice it up'. We'll look at how to tell stories effectively, how (and when) to use humour, how to use the amazing power of rhetorical techniques, and how to create visual imagery through the words we use. Finally we'll look at delivery: body language that will make you look authoritative and confident, how to modify your voice so you use its full range and power, and how to use the incredible power of pausing, to 'slam-dunk' what you've just said into the audience's brains.

Each delegate is asked to prepare a 5-10 minute 'typical' work-related presentation (i.e. the type of thing you might be expected to present on in your job role) before the workshop.

At the beginning of day one, you will present for the first time. This gives us a benchmark against which to measure progress. There will be some 'homework' on the evening of day 1 where you will be asked to revise it in the light of what you have learned so far.

(NB: Optional Evening Session:

In the evening, there is an optional session on self-confidence. Not all delegates require this, which is why it isn't scheduled during the day but if you want to attend, you'll learn about nervousness, and what causes it. Very often the physical symptoms you associate with fear (dry throat, pale face, trembling hands, loose bowels, knocking knees) are actually the symptoms of an adrenaline rush. The mere fact of understanding this can help you use this adrenaline to your advantage. We'll also look at a number of simple exercises you can do any time you have to speak in public that will be like popping a confidence pill. These are the type of exercises you see people such as Paul McKenna doing with people on TV to cure them of their phobias. You'll be amazed at how effective they are.)

Mid-afternoon on day two you will be given time to rewrite and improve the presentation you prepared the evening before adding in the knowledge you've learned on day two, before delivering it before the group. Both the trainers and the rest of the group will compare it with the first delivery and give constructive feedback, concentrating on the changes that have been made, and further suggestions to make it even more effective.

Cost / Booking

Your investment is only $1200 per head for a seminar in Canada or the USA, and £595(+VAT) in the UK.

This includes morning/afternoon tea and coffee but not lunch.

NB: 1) Subscribers to my weekly newsletter get a 25% DISCOUNT, reducing it to $900/£445(+VAT) bbb

bbbb2) Booking 8 weeks in advance gets an 'Early Bird' 40% DISCOUNT, reducing it to $720/£445(+VAT)

To book a place, click on one of the cities below and you will be taken to a booking form. By completing the form you are agreeing to our full Terms & Conditions

To arrange an in-house Advanced Speaking Skills workshop for your company, contact us to discuss your requirements without obligation.

Click here to see the schedule for 1-day seminars

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San Jose

Dallas

Houston

Atlanta

5/6 March

8/9 March

12/13 March

29/30 March

 

 

 

 

Atlanta

Dallas

Houston

San Jose

29/30 March

8/9 March

12/13 March

5/6 March

Amazing money-back guarantee

OK - I understand if you are skeptical that I can take your skills to the next level and turn you into a great presenter, and are maybe reluctant to invest in one of my seminars. So just in case you have any doubt that my Whole-Brain Presenting© Advanced Skills workshop does what I claim, I want to make an unconditional, cast-iron, no-quibble guarantee. Here it is:

Nick Headshot"I am so sure that you will feel tenfold more confident about public speaking or presenting as a result of attending that I'm willing to give you a LIFETIME GUARANTEE most speaking experts would CHOKE ON! If you don't feel you've had VALUE FOR MONEY, just say so and I'LL REFUND IT IMMEDIATELY! You won't have to explain why you feel that way and I won't even try to change your mind. YOU will be the sole judge of value. AT ANY TIME (even if it's in 10 years' time) you can choose to ask for your money back. Either you'll get value for money (which is great), or you'll get a refund. So there really is no risk, or reason not to INVEST IN YOUR FUTURE"

Click here to hear the guarantee from Nick IN PERSON

Why am I willing to do this? Well, firstly, I've aimed my guarantee at the 99% of people out there who are honest, not the 1% who are dishonest and will take advantage of my generosity.

Secondly, I'm confident in what I can offer. I've offered this guarantee to everyone who's ever booked a place because I know I can deliver, and have never had one person take me up on it.

I look forward to seeing you at one of the seminars,

Nick signature

P.S. As you re-read the above, you may begin to wonder whether this is really too good to be true, or think that it might work for others but not for you. I assure you that the ability to Speak Like A Pro© can be learned! I think you'll find that you'll be amazed at the progress you will make in just one day.

P.P.S. My cast-iron money-back guarantee means you have nothing to lose; if you don't feel your speaking ability has dramatically improved, just tell me and I'll refund your investment, no questions asked! This is a LIFETIME guarantee!

nSTOP PRESS!

My Whole-Brain Presenting E-Manual has just been revised and updated. It now includes all the material and content from my Body Language e-book, so you get TWO great books for the price of ONE! This is no wide-margined, big-fonted, double-spaced pamphlet masquerading as a book. It's a serious work - 284 pages and 62,000 words, all for the original price of £39.95.

Copyright Speak Like A Pro 2009